Brand
This guide is meant to help you understand our strategy and decisions, and provide a foundation to build upon. We will add to this as we bring P3 to life over the coming months and years.
Brand Strategy
At our core, P3 is enhancing Parker through investment and collaboration. We are creating safe and beautiful spaces for public benefit. P3 is proactively encouraging the right type of growth in the right areas. Lastly, we are flexible and entrepreneurial in identifying opportunities and solutions.
Community Rooted
P3 is rooted in community and advocating for investment that benefits the entire city.
Collaborative
P3 works to create a dialogue between residents and developers to ensure community wants and needs are represented in developments.
Entrepreneurial
P3 encourages new businesses to think outside the box to enhance and maintain the high quality of life in Parker.
Professional
P3 staff members are experts in urban renewal and are dedicated to building relationships between residents and businesses.
Approachable
P3 opens the door for transparent relationships and honest dialogue.
Positive
P3 is ensuring a bright future for Parker by making long-term investments to progress the Town.
Logos
Standard Logo
One Color Logo
Logo for Dark Background
Logo with Tagline
Templates
Below are templates that capture P3's approachable and professional brand standards.
Powerpoint Template (.pptx)
Letterhead (.docx)
Maps of All Areas (.pdf & .jpg)
Includes a comprehensive map with all areas as well as specific Parker Central, Parker Road, and Cottonwood maps
Email Signature
Please contact us for assistance in setting up your email signature.
Development Signage with Rendering (.ai)
Development Sign (.ai)
Fonts
All fonts are san-serifs. They are confident, strong, and official. Yet, they have a few small quirks that make them approachable and friendly. Use it small for navigation, links, and buttons, and use it for large primary headers.
For Designers
For Email, Powerpoint and Word Documents
Colors
The mix of blues with an accent of green and plum are contrasted with a modern gray. This reflects the progressive nature of P3. The predominant color that acts as a base for the color palette is Pantone 7477 CP. The primary colors are the bursts that direct the eye to important notifications and moments of functionality. The supporting colors are there when your design needs some variation in order to work.
Primary Colors
PANTONE 7477 CP
CMYK 87 | 60 | 48 | 32
RGB 36 | 76 | 90
#244C5A
PANTONE 314
CMYK 89 | 22/ | 19 | 4
RGB 30 | 125 | 153
#1E7D99
PANTONE 683
CMYK 47 | 84 | 41 | 21
RGB 124 | 60 | 92
#7C3C5C
Secondary Colors
PANTONE 5455 CP
CMYK 24 | 12 | 11 | 0
RGB 191 | 206 | 214
#BFCED6
PANTONE 369
CMYK 69 | 17 | 100 | 3
RGB 92 | 157 | 37
#5C9D25
Icons
Use icons to visually support content and help audiences comprehend complex ideas. Below are a collection of our favorites, download the complete folder for all. Can be used for presentations, web, and printed marketing materials.
Photo & Video
Imagery representing P3 should be inspiring, genuine, and interesting. Photographs highlight details of the community to make the viewer feel like they're a Parker local. The images we share through photo and video indicate the momentum and collaborative spirit of P3. Below is a collection of our favorites but visit the photo library or video library for the full, ready-to-use selection.
Photo Library
Video Library
Our video library hosts videos explaining how P3 works and drone footage of P3's urban renewal areas. The URL links to YouTube are compatible with most applications.