Parker's Urban Renewal Authority Rebrands and Renews Commitment to Community

Written By Slate Communications

Formerly known as the Parker Authority for Reinvestment (PAR), the Town of Parker’s urban renewal authority has now evolved in both name and initiative. With its new name, Partnering for Parker’s Progress (P3) is armed with a robust strategic plan, a renewed commitment to engaging the community and a refreshed brand.

Why the change?

  • The Parker Authority for Reinvestment (PAR) struggled to accurately communicate the goals of the organization.

  • PAR needed a way to identify themselves separately from the Town of Parker, as it is an organization unto itself.

  • The name was clunky and confusing to both developers and residents.

With this new brand, P3 is working towards eliminating misconceptions of a URA by hosting a website that is up-to-date and user-friendly and communicating clearly across all types of media.

“It's not just a new name,” said Jason Rogers, Director. “It's a commitment to being transparent, accountable and fiscally responsible.”

About P3

P3 is enhancing Parker through investment and collaboration. P3 is a true partner that is committed to defining and accomplishing public and private goals that improve the Parker community. P3’s organizational goals are to:

  • Create safe and beautiful spaces for public benefit.

  • Proactively encourage the right type of growth in the right areas.

  • Be flexible and entrepreneurial in identifying opportunities and solutions.

To learn more visit www.p3parker.com and like us on Facebook: @P3Parker.

Slate Communications
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